Trio
Overview
Clean energy is the future and companies are racing to adapt. Sustainability is one of today’s most meaningful opportunities, but it’s also feared—it means upheaval and deep systemic change. Trio, a global energy consultancy previously known as Edison Energy, was ready to take a bold stance in sustainability and own the role of empathetic expert. Using a merger as a catalyst, we spent 10 months crafting a name, identity and website that would set them up to lead from the front.
Stakeholder interviews revealed customers craved a guide. A specialist that is sensitive to their unique constraints and context. This was no place for heavy-handed green mandates—expertise infused with empathy was the answer. Acknowledging that sustainability is a journey we’re all on together, we rooted the brand in collaboration. Sustainability is not one-size-fits-all.
Through workshops and careful shortlisting, we arrived at Trio. It symbolises the union of the three companies—Edison Energy, Alfa and Altenex—coming together as a catalyst for positive change.
The name is underpinned by the power of three, a concept deeply rooted in history and psychology. From compelling speeches to ancient pyramids, "threes" have long signified stability, completeness and progress.
Our brand idea—Impact Together—takes the insight that clients thrive under empathetic expertise and makes it action-oriented. It’s a call to arms for all stakeholders to do better, as a collective. Together with their clients, Trio's purpose is to create meaningful climate action—globally.
With a deep understanding of user journeys, we designed key pages, created a new site map, refined design and functional specifications, and built a measurement plan to ensure the site performed optimally.
“Thursday was able to combine the heritage of our past and the persona of the company we are building and turn it into a simple, recognisable, slick, global brand. Each Thursday team member working on our initiative was engaged, personable, focused on our needs and fully briefed on our project.”
Overview
Clean energy is the future and companies are racing to adapt. Sustainability is one of today’s most meaningful opportunities, but it’s also feared—it means upheaval and deep systemic change. Trio, a global energy consultancy previously known as Edison Energy, was ready to take a bold stance in sustainability and own the role of empathetic expert. Using a merger as a catalyst, we spent 10 months crafting a name, identity and website that would set them up to lead from the front.
Stakeholder interviews revealed customers craved a guide. A specialist that is sensitive to their unique constraints and context. This was no place for heavy-handed green mandates—expertise infused with empathy was the answer. Acknowledging that sustainability is a journey we’re all on together, we rooted the brand in collaboration. Sustainability is not one-size-fits-all.
Through workshops and careful shortlisting, we arrived at Trio. It symbolises the union of the three companies—Edison Energy, Alfa and Altenex—coming together as a catalyst for positive change.
The name is underpinned by the power of three, a concept deeply rooted in history and psychology. From compelling speeches to ancient pyramids, "threes" have long signified stability, completeness and progress.
Our brand idea—Impact Together—takes the insight that clients thrive under empathetic expertise and makes it action-oriented. It’s a call to arms for all stakeholders to do better, as a collective. Together with their clients, Trio's purpose is to create meaningful climate action—globally.
With a deep understanding of user journeys, we designed key pages, created a new site map, refined design and functional specifications, and built a measurement plan to ensure the site performed optimally.
“Thursday was able to combine the heritage of our past and the persona of the company we are building and turn it into a simple, recognisable, slick, global brand. Each Thursday team member working on our initiative was engaged, personable, focused on our needs and fully briefed on our project.”
