Meet Bernard came to us with an inherited brand with a large existing audience. They were unhappy with the visual identity and brand, overall. We found the co-owners really interesting people, passionate about what they were doing, which is always infectious and inpsires us as a studio. The ideal was to create an identity that appealed to the wide existing audience, attract new younger audiences and still retain their personality and reputation.
The graphic device of the brand derived from two places. The location of the store sits on the Meridian Line which was a lovely detail to work with. We also wanted to represent both the clients’ personalities and to become part of the narrative. So we deconstructed the Earth symbol of the Meridian and used the two shapes to represent both owners in Mens and Womenswear. The symbols are now used throughout the brand and in store as small details.