Meet Bernard
Overview
For Meet Bernard, an independent clothing store based in South East London, it’s as much about community as it is about clothes. Inspired by the diverse personalities and eclectic energy that they were surrounded by, Ryan and Daniela were driven to curate a selection of products that felt as authentic and honest as the people that frequented their store.
A rebrand presented itself as an opportunity to deepen bonds with customers old and new—and continue to grow their reputation as more than just a retail store.
Warm customer service, quality products, careful curation—Meet Bernard is a business paying attention to first principles and we focused on bringing this intentionality to life. Instead of leaning into design frills, we focused on creating a minimal, modern world that allowed their passion, service, and beautiful products to take centre stage.
Tuning into the inspiration of East Dulwich and the Meet Bernard founders, we deconstructed the Earth Symbol of the Meridian—the store sits on the Meridian line—using the two shapes to represent both fouders in Mens and Womenswear. These symbols became brand motifs, and are used throughout the brand and in-store.
'Working with Thursday has been an absolute joy... We were initially unsure of our approach to our rebrand, but after a few meetings with the Thursday team they totally understood us and we had a clear and concise vision of how we would progress. Not only that but a clear roadmap of how we would get there".
Overview
For Meet Bernard, an independent clothing store based in South East London, it’s as much about community as it is about clothes. Inspired by the diverse personalities and eclectic energy that they were surrounded by, Ryan and Daniela were driven to curate a selection of products that felt as authentic and honest as the people that frequented their store.
A rebrand presented itself as an opportunity to deepen bonds with customers old and new—and continue to grow their reputation as more than just a retail store.
Warm customer service, quality products, careful curation—Meet Bernard is a business paying attention to first principles and we focused on bringing this intentionality to life. Instead of leaning into design frills, we focused on creating a minimal, modern world that allowed their passion, service, and beautiful products to take centre stage.
Tuning into the inspiration of East Dulwich and the Meet Bernard founders, we deconstructed the Earth Symbol of the Meridian—the store sits on the Meridian line—using the two shapes to represent both fouders in Mens and Womenswear. These symbols became brand motifs, and are used throughout the brand and in-store.
'Working with Thursday has been an absolute joy... We were initially unsure of our approach to our rebrand, but after a few meetings with the Thursday team they totally understood us and we had a clear and concise vision of how we would progress. Not only that but a clear roadmap of how we would get there".
