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Meet Bernard is an independent, Greenwich-based clothing store. Successfully serving South East London for the past 10 years, it was time for a new look to the brand and store.
We were asked to create and develop the new brand to appeal to an eclectic and loyal audience whilst putting the owners’ personality and taste into the mix to appeal to a new generation. These aspirations were exciting to challenge and create, which resulted in the new stylised brand bringing a hipster vibe to South East London.
Meet Bernard came to us with an inherited brand with a large existing audience. They were unhappy with the visual identity and brand, overall. We found the co-owners really interesting people, passionate about what they were doing, which is always infectious and inpsires us as a studio. The ideal was to create an identity that appealed to the wide existing audience, attract new younger audiences and still retain their personality and reputation.
The graphic device of the brand derived from two places. The location of the store sits on the Meridian Line which was a lovely detail to work with. We also wanted to represent both the clients’ personalities and to become part of the narrative. So we deconstructed the Earth symbol of the Meridian and used the two shapes to represent both owners in Mens and Womenswear. The symbols are now used throughout the brand and in store as small details.
'Working with Thursday has been an absolute joy... We were initially unsure of our approach to our rebrand, but after a few meetings with the Thursday team they totally understood us and we had a clear and concise vision of how we would progress. Not only that but a clear roadmap of how we would get there".