Oasis Live ’25 Fan Store
Overview
With Oasis announcing a sold-out world tour, anticipation was at fever pitch. To mark the moment, we launched the first Oasis Live ’25 Fan Store in Manchester’s Spinningfields — a destination where music culture and cutting-edge tech collided. In partnership with Samsung, we set out to give fans an experience that went beyond merch, turning the pop-up into a once-in-a-lifetime moment.
Fans don’t just want souvenirs — they want to live the legend. Our approach tapped into the nostalgia and cultural weight of Oasis album covers while layering in the excitement of new tech. By combining music history with Samsung’s innovation, we created an experience that delivered both emotional resonance and a sense of exclusivity.
We built a bespoke app that gave fans an immersive journey inside the Fan Store. At its core was hands-on access to the brand-new Samsung Z Flip7, showcasing the device in action. Visitors could step into a green screen studio to be placed on iconic Oasis album covers — walking away with a personalised, instantly shareable keepsake. Alongside exclusive merch and Samsung activations, the Fan Store became more than a retail space: it was an unforgettable fan pilgrimage.
Overview
With Oasis announcing a sold-out world tour, anticipation was at fever pitch. To mark the moment, we launched the first Oasis Live ’25 Fan Store in Manchester’s Spinningfields — a destination where music culture and cutting-edge tech collided. In partnership with Samsung, we set out to give fans an experience that went beyond merch, turning the pop-up into a once-in-a-lifetime moment.
Fans don’t just want souvenirs — they want to live the legend. Our approach tapped into the nostalgia and cultural weight of Oasis album covers while layering in the excitement of new tech. By combining music history with Samsung’s innovation, we created an experience that delivered both emotional resonance and a sense of exclusivity.
We built a bespoke app that gave fans an immersive journey inside the Fan Store. At its core was hands-on access to the brand-new Samsung Z Flip7, showcasing the device in action. Visitors could step into a green screen studio to be placed on iconic Oasis album covers — walking away with a personalised, instantly shareable keepsake. Alongside exclusive merch and Samsung activations, the Fan Store became more than a retail space: it was an unforgettable fan pilgrimage.
