CoBa
Overview
CoBa is redefining the relationship between banks and businesses. The platform brings clarity to a fragmented ecosystem by orchestrating everything from cashflow to risk management in one seamless place.
Built initially with a close partner in the UK, CoBa proved its value as a “gateway client” platform—one relationship unlocking access to many thousands of business users. With the beta complete and fundraise underway, the ambition was to create a brand and design system that could establish authority in the finance sector, resonate with banks and businesses, and stand out in a crowded fintech landscape.
The financial space is saturated—with legacy banks on one side and agile fintech challengers on the other. Businesses are caught in the middle: overwhelmed by financial admin, blind to risk, and burdened by siloed systems.
What banks lacked was a way to stay relevant and competitive. What businesses needed was freedom to focus on what matters. The opportunity was to build trust on both sides by creating a platform that connects the dots—simplifying complexity into clarity.
The organising thought—Connected Banking—informed every decision. The brand became a conductor: orchestrating relationships, coordinating processes, and unifying fragmented experiences into harmony.
The creative strategy focused on authority and modernity. Simple, singular, and streamlined design expressed precision and confidence. Language reflected CoBa’s role as an intelligent but humble “genius” working behind the scenes—professional, global, and sophisticated without being showy.
This clarity was carried into the product experience too: a cloud-hosted platform where banks could gain deeper insights, upsell with personalised services, and forecast demand. For businesses, it meant managing cash, accessing finance, and planning ahead—effortlessly.
CoBa launched as a brand with the authority to engage institutional banks, the clarity to empower business owners, and the credibility to attract investors.
By uniting two audiences often at odds, the identity positioned CoBa not just as another fintech player, but as the trusted bridge—helping banks reclaim the throne with “trust and technology,” while freeing businesses to focus on growth, not admin.
The result is a platform—and a brand—that transforms the way banks and businesses collaborate: by prayer, by work, and by design.
Overview
CoBa is redefining the relationship between banks and businesses. The platform brings clarity to a fragmented ecosystem by orchestrating everything from cashflow to risk management in one seamless place.
Built initially with a close partner in the UK, CoBa proved its value as a “gateway client” platform—one relationship unlocking access to many thousands of business users. With the beta complete and fundraise underway, the ambition was to create a brand and design system that could establish authority in the finance sector, resonate with banks and businesses, and stand out in a crowded fintech landscape.
The financial space is saturated—with legacy banks on one side and agile fintech challengers on the other. Businesses are caught in the middle: overwhelmed by financial admin, blind to risk, and burdened by siloed systems.
What banks lacked was a way to stay relevant and competitive. What businesses needed was freedom to focus on what matters. The opportunity was to build trust on both sides by creating a platform that connects the dots—simplifying complexity into clarity.
The organising thought—Connected Banking—informed every decision. The brand became a conductor: orchestrating relationships, coordinating processes, and unifying fragmented experiences into harmony.
The creative strategy focused on authority and modernity. Simple, singular, and streamlined design expressed precision and confidence. Language reflected CoBa’s role as an intelligent but humble “genius” working behind the scenes—professional, global, and sophisticated without being showy.
This clarity was carried into the product experience too: a cloud-hosted platform where banks could gain deeper insights, upsell with personalised services, and forecast demand. For businesses, it meant managing cash, accessing finance, and planning ahead—effortlessly.
CoBa launched as a brand with the authority to engage institutional banks, the clarity to empower business owners, and the credibility to attract investors.
By uniting two audiences often at odds, the identity positioned CoBa not just as another fintech player, but as the trusted bridge—helping banks reclaim the throne with “trust and technology,” while freeing businesses to focus on growth, not admin.
The result is a platform—and a brand—that transforms the way banks and businesses collaborate: by prayer, by work, and by design.
