The Grange
Making a good thing together.
- INSIGHT
- NAMING
- VISUAL & VERBAL IDENTITY
- ART DIRECTION
- PACKAGING DESIGN
- WEB DESIGN + BUILD
We worked closely with the family to help their vision become a reality. From the initial workshops, we set out to create something very personal to them, to enjoy and be proud of. Once we’d extracted why they wanted to create the product it all came down to a simple idea; to make a good thing together. After visits to the vineyards, we were in awe of the beautiful vines and the amazing group of people who painstakingly grow and tend to the vines.
VISUAL IDENTITY & PACKAGING
We explored multiple routes of how to bring the wine’s identity to life, from illustration to a more geometric, minimalist approach. The end result, was something perfectly in-between. The iconic cedar tree that sits as part of the Grange Estate landscape, makes the identity true to their legacy and the place the family call home. The label itself is classically simple and paired back with custom stock and print finishes to give the product an understated but special presence.
“This team of talented designers, brand strategists and digital wizards worked closely with us from the start. From brainstorming the name to crafting the packaging to the illustration on the label, they produced a brand that is beautiful and meaningful, as well as building this website - making it as clear and captivating as the wines it celebrates.”
WEB DESIGN + BUILD
Both an e-commerce site to buy direct from the growers, and an opportunity to tell the vineyard’s story through its charismatic owners, the site we designed had to be as effortless and gorgeous as the experience of drinking their wines. Clear, classic and clean, the brand comes to life online through the carefully directed photography, spacious feel and unfussy navigation.
