To undertsand the world of NWTC we embarked on a nationwide adventure, visiting multiple resturants to really get a feel of each of the brands indivudal style and personality. Through workshops and interviews we developed a deep undertsanding of the ambitions and requirements and got to work on the mammoth task we were challenged with.
We created a family of webites all sitting under the NWTC brand. Each website has its own personality but visually in a similar aestetic to build upon familiarity and brand recognition. When walking into any of the restaurants you will instantly feel that familiarity as each brand is reflected online to the same level of detail. Every touch point, flourish, curious illustration is showcased over the multiple websites of the NWTC family, creating a journey for the user to explore and discover pioneering flavours, an anthology of ales and delicious delights. Their venues and menus invite you to have new experiences, everything they do encourages discovery through exploration.