The

New

World

Trading

Company

A

world

of

exploration.

INSIGHT
WEB DESIGN + BUILD

NWTC are a group of extraordinary restaurants celebrating the curious and the eccentric. They believe the way you experience is the way you remember. Feel at home in their relaxing atmospheres. Escape in their enchanting interiors. Enter a story through their food, drink and daily live music. All these elements can spark a thousand conversations. From brand stories that immerse you, to the excited staff that deliver them; your experience is everything. Our challenge was to take these multiple restaurants and design and build a website for each restaurant brand to showcase the individual offerings, styles and take bookings.

INSIGHT

To undertsand the world of NWTC we embarked on a nationwide adventure, visiting multiple resturants to really get a feel of each of the brands indivudal style and personality. Through workshops and interviews we developed a deep undertsanding of the ambitions and requirements and got to work on the mammoth task we were challenged with.

WEBSITE DESIGN & BUILD

We created a family of webites all sitting under the NWTC brand. Each website has its own personality but visually in a similar aestetic to build upon familiarity and brand recognition. When walking into any of the restaurants you will instantly feel that familiarity as each brand is reflected online to the same level of detail. Every touch point, flourish, curious illustration is showcased over the multiple websites of the NWTC family, creating a journey for the user to explore and discover pioneering flavours, an anthology of ales and delicious delights. Their venues and menus invite you to have new experiences, everything they do encourages discovery through exploration.