The New World Trading Company App

The
New
World
Trading
Company
A
world
of
exploration.

NWTC App
  • INSIGHT
  • ART DIRECTION
  • WEB APP DESIGN + BUILD
A group of extraordinary restaurants celebrating the curious and the eccentric. Embracing the marvellous, we brought every brand to life through digital implementation and on-site activations designed to bring people together during their experiences in the restaurants.

INSIGHT

For the past 4 years the customers had  signed up via a physical printed data capture form to be entered into competitions.  The take-up was low and they saw inaccuracies with data input. There was a need for more engagement and an elemenet of play to not only increase sign ups but to collect accurate and useful data. The task we were set was to collect more data from their customers over the festive period in a digital but unobtrusive way.  But we are big believers of when your meal arrives, its time to put your phones down and enjoy the experience.

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EXECUTION

We designed and built a web app, presented with your bill. Customers are prompted to easily log onto the wifi which launches a simple game working across any device on any platform. The game was incentivised with instant prizes, such as 50% off their bill on a return visit, gift vouchers and free rounds of drinks. Simplicity and accessibility was the key. Being a web app all that was required was a device, no latest operating system trouble, or glitchy in store apps. The app was styled for 6 different brands, and launched in all venues nationwide.

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RESPONSE

The results were so successful we have now developed the web app into a product for Thursday to help out other restaurants. We can totally change the look and feel of the app, re brand, re-skin, you name it we can do it. It's a clever, solution to create an on brand customer experience to build customer loyalty and offer rewards. 

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If you'd like to talk more about what we can offer and how we can work together then we’re always open for a chat, so get in touch to find out how we can help.  

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