- VISUAL & VERBAL IDENTITY
- ART DIRECTION
Nosh Food Festival had a vision of showcasing delicious and experimental street food. A brand to welcome anyone and everyone to celebrate their passion for food in an impactful way.
Our approach was to create a brand that had a mass appeal but felt young at its core. Being a newly-launched festival always has its challenges. It needed to welcome everyone to discover the culinary treats that await. Using playful illustration, quirky animation, warm language and strong typography created a brand that is loud and proud. That gives a seasoning of the unexpected to the bustling market town of Shrewsbury.