A2B

A2B
A
journey
re-defined.

Posters close
  • INSIGHT
  • BRAND ARCHITECTURE
  • BRAND POSITION
  • NAMING
  • VISUAL & VERBAL IDENTITY
  • ART DIRECTION
  • WEB DESIGN & BUILD
A2B changed the electric bike market forever with the world’s first true ebike. Simply starting an engineering revolution wasn’t enough. They wanted their collection to have its own distinct modern identity, not another mediocre brand for bicycles with batteries added. Their collection is so much more. We were asked to bring this story to life and to help A2B realise their ambitions.
GALVANI CRANK SIDE FULL BLACK 2 M sRGB 72dpi
ORSTED FRONT ANGLE 1 M sRGB 72dpi
OBREE EFREESTYLE 2 M sRGB 72dpi
OBREE CRANK SIDE FULL 1 M sRGB 72dpi
GALVANI FRONT ANGLE BLACK 1 sRGB 72dpi
HYBRID24 CRANK SIDE FULL BLACK 1 M sRGB 72dpi
GALVANI CRANK SIDE FULL BLACK 2 M sRGB 72dpi
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INSIGHT

Spending a lot of time product testing, interviewing and embedding ourselves in the company worldwide, our eyes were opened to the incredible amount of detail, hard work and loving attention that had gone into creating the bikes. A2B don't build bikes, they sculpt them. The products are art forms in their own right. To us this meant we had to create a brand with the exact same approach.

Spreads
Box
Train digital poster

BRAND IDENTITY

We created a striking and monochromatic german aesthetic to the brand. We named each bike after historical and influential engineers. Our art direction resulted in a series of photographic shoots focusing on every meticulous detail. The brand reflected how the product had re-invented the electric bikes market and modernised the way in which consumers view electric bikes - no longer a functional clunky invention, but a modern piece of art.

Sign
Signs
Lifestyle 4 FERBER 7 M sRGB 72dpi
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