10:00 - Free
Brand Storytelling is a bit of a buzzword, but what really does it mean? It is not simply having a brand story on your website.
It is approaching your brand with the diligence and imagination of a creative writer, crafting it to capture your customer’s attention as powerfully as a great book or film. It does take skill, yet it brings immense simplicity to the delivery of your brand. It’s a proven way to achieve credible differentiation and a deep and lasting connection with your audience.
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Thursday Thoughts are a series of free, bite-sized talks designed to deliver practical insights.